Trade Show Planning: The Cost of a Trade Show

Trade show is a laborious but effective marketing strategy. It does many benefits as compared to other options. In fact, you can create a buzz by just holding a one-of-a-kind trade show event. Moreover, it gives you a lot of freedom and flexibility in terms of showcasing your brand and your products. You can do this in a more intimate way, since you are able to actually communicate with the customers.

Now, the real question is, how much does a trade show cost? Trade show cost varies from the preferences of the company. There are companies who require trade show display rentals, while others prefer to have their display purchased. That is why it is hard to estimate the actual cost of a trade show. However, to basically compute for the estimated expenses, here are a few details.

Basic Expenses to Compute

Generally, you want to check the factors in estimating the budget of your trade show. The space allotted for your trade show display will take about 24 percent of your whole budget. The booth expenses like the equipment, tools, and furnishings will take 33 percent, and the utilities are about 20 to 22 percent. You also need to allot a budget for your transportation expenses, since you need to go in and out of your office or storage warehouse. This may take 13 percent of your budget.

Other Miscellaneous Expenses

Other expenses include payments for the advertisements and other promotional activities. Of course, the trade show display rental or owned is enough to provide an effective marketing tool, but most of the time, additional materials like flyers, banners, and product samples are given to the customers. Four percent of your budget should also be allotted for the payment of your personnel and their expenses in accommodation and travel, if necessary.

Types of Expenditures

You need to properly sort out the types of expenditure, so you can allocate the budget properly and be able to create a comprehensive financial report. There are several types of expenditures, including the trade show display rentals, show services, special activities, hospitality, and many more. You can ask the experts for more details. You may also want to check out one of the most sought-after companies in trade show events, The Exhibitors Service Network Inc. by visiting their website at http://www.tradesho.com/.