Trade Show Exhibit FAQs

Trade shows are dynamically done for a certain purpose. A company who has never been into trade shows may get caught up between choosing the right design and planning the most efficient strategy. Creating trade show displays do require many different factors to be considered, but once it is successfully executed, the company can greatly benefit out of it. To know more about trade shows, here are the frequently asked questions:

Should I rent or purchase?

The answer will rely on how often you are going to attend trade shows. If you are only doing it for a few times a year, you may want to save costs by rental exhibits. However, it may be cost-effective to purchase your own trade show display it you want to continue holding trade shows more often.

I am new to trade shows. What display is the best for me?

To know which display is the best for you and your company, identify your primary objective. This will determine the budget, marketing plans, and other factors you will need for a particular display. The cost of trade show graphics may be expensive, especially when you need to hire experts. The use of high-definition graphic displays also requires an investment, but it does attract more customers. Most companies opt for rental exhibits as they come with the whole package. This means, the design, installation, and operations are done by contractors at a certain fee.

Are there different kinds of design I should consider?

You want to be as unique as possible, so the key here is to consider using different graphic designs. Pop-up displays can go well with other exhibits, so people can appreciate your product. 3-D displays are the most popular option since they showcase the product in full dimensions. To know more about your options, it is best to consult the marketing experts.

How much does rental exhibit cost?

This will depend on how you want to showcase your product. Typically, you want to prepare a thousand dollars for simple events, and a whole lot more as you get more comprehensive.

These are the answers to some of the questions  frequently asked by different customers. There are still many ways to do trade show events. For more information, visit http://www.tradesho.com/exhibit-services.

Trade Show Planning: The Cost of a Trade Show

Trade show is a laborious but effective marketing strategy. It does many benefits as compared to other options. In fact, you can create a buzz by just holding a one-of-a-kind trade show event. Moreover, it gives you a lot of freedom and flexibility in terms of showcasing your brand and your products. You can do this in a more intimate way, since you are able to actually communicate with the customers.

Now, the real question is, how much does a trade show cost? Trade show cost varies from the preferences of the company. There are companies who require trade show display rentals, while others prefer to have their display purchased. That is why it is hard to estimate the actual cost of a trade show. However, to basically compute for the estimated expenses, here are a few details.

Basic Expenses to Compute

Generally, you want to check the factors in estimating the budget of your trade show. The space allotted for your trade show display will take about 24 percent of your whole budget. The booth expenses like the equipment, tools, and furnishings will take 33 percent, and the utilities are about 20 to 22 percent. You also need to allot a budget for your transportation expenses, since you need to go in and out of your office or storage warehouse. This may take 13 percent of your budget.

Other Miscellaneous Expenses

Other expenses include payments for the advertisements and other promotional activities. Of course, the trade show display rental or owned is enough to provide an effective marketing tool, but most of the time, additional materials like flyers, banners, and product samples are given to the customers. Four percent of your budget should also be allotted for the payment of your personnel and their expenses in accommodation and travel, if necessary.

Types of Expenditures

You need to properly sort out the types of expenditure, so you can allocate the budget properly and be able to create a comprehensive financial report. There are several types of expenditures, including the trade show display rentals, show services, special activities, hospitality, and many more. You can ask the experts for more details. You may also want to check out one of the most sought-after companies in trade show events, The Exhibitors Service Network Inc. by visiting their website at http://www.tradesho.com/.

The Basics of Trade Show Displays

A trade show display is a graphical representation designed for a trade show event. The design will include trade show graphics, banner stands, panel displays, and other details. The display has varying shapes and sizes, depending on what the company prefers. The shape, size, and design are the factors in determining the cost of the trade show displays.

There are different kinds of trade show displays but the common types are the throw covers, tabletops, pipe and drape, pop-ups, and modular exhibits.

Tabletop display: This is one of the most common trade show displays installed in confined areas. It only consists of small frames, thus dismantling and reconstructing it is relatively easy. Usually, it comes with a carrying case for ease of transport. Tabletop displays are placed on the tabletop and are a cheaper option as compared to other types.

Throw cover: Throw covers are also known as table covers. These covers are graphically customized especially when the company will use a long table within an exhibit place. This will provide a more vivid representation of the company, establishing a good branding opportunity.

Pipe and drape: This kind of trade show display uses a metal frame that is supported by an upright post and base plates. It can be used as a backdrop to showcase the product and the brand itself. The pipe and drape is commonly placed right in front of the trade show booth. It gives an attractive look to the booth, so it lures customers to check out the product.

Pop-ups: These displays are also called pull-ups. They use a flexible metal that will provide multi-dimensional images of the product being showcased or launched. Similar to the tabletop display, pop-ups are lightweight; hence, they can be placed anywhere. They can also be transported to different locations using a traveling case.

Modular exhibits: A modular exhibit will require a huge amount of space, unlike the requirements of the pop-ups and tabletop displays. Modular exhibits are made from a metal framework and customized according to the company’s requirements.

There are still other trade show displays that use trade show graphics and other materials. For more information, visit the experts at http://www.tradesho.com/graphics-design.

2014 Current Trade Show Designs

Trade shows should be at par with the current trends, or else the whole effort will go to waste. This 2014, more modern trade show booth displays have come to exist as many companies went out of their way to hold a different trade show event. Check out the latest trends.

·         Tropical Vibe – a tropical vibe display is not just made out of green-colored walls and artificial plants. The whole vibe is done in a realistic way. This is achieved by Maui Jim, who created the idea of installing palm frond light fixtures, styled with a mixture of white and beige palette. The high-top tables are exclusively placed for the clients and would-be buyers.

·         Realistic Shadow boxes – gone are the 2-D wall decors, in are realistic shadow boxes. 3-D wall decors are now used to create a more visual appeal. In a company called Salt Life, a huge wall décor with an illusion of a man through an underwater window is one of the most innovative designs created yet. It creates a realistic appeal causing intensive brand awareness.

·         High-end Displays – a trade show booth, for it to be more attractive, should be showcased in a high range style. In a recent trade show hosted by the High Range Designs, a 1951 Ford Shoebox parked in the isle is attractive enough to lure the customers into checking the exhibit out. High-end displays are perfect to lure the target customers.

·         Showcase artistry – A known apparel company in Bali, The Uluwatu Bali Island, made a high ceiling of teak wood panels showcasing the Bali wood carving arts. It becomes not just a commercial trade show but an artistic exhibit as well. The company used a teak wood to carve the images into a large wall of intricate patterns.

These are the newest trends in trade show booth displays. The bottom line here is to think outside the box. It does not have to be focused on static designs alone, but has to be more interactive. And this can be done by putting on a focal point of display. This is great exemplified by the companies who are able to provide a modernized trade show. To know more, visit http://www.tradesho.com/ .