Monday, February 17, 2014

The Basics of Trade Show Displays



A trade show display is a graphical representation designed for a trade show event. The design will include trade show graphics, banner stands, panel displays, and other details. The display has varying shapes and sizes, depending on what the company prefers. The shape, size, and design are the factors in determining the cost of the trade show displays.

There are different kinds of trade show displays but the common types are the throw covers, tabletops, pipe and drape, pop-ups, and modular exhibits.

Tabletop display: This is one of the most common trade show displays installed in confined areas. It only consists of small frames, thus dismantling and reconstructing it is relatively easy. Usually, it comes with a carrying case for ease of transport. Tabletop displays are placed on the tabletop and are a cheaper option as compared to other types.

Throw cover: Throw covers are also known as table covers. These covers are graphically customized especially when the company will use a long table within an exhibit place. This will provide a more vivid representation of the company, establishing a good branding opportunity.

Pipe and drape: This kind of trade show display uses a metal frame that is supported by an upright post and base plates. It can be used as a backdrop to showcase the product and the brand itself. The pipe and drape is commonly placed right in front of the trade show booth. It gives an attractive look to the booth, so it lures customers to check out the product.

Pop-ups: These displays are also called pull-ups. They use a flexible metal that will provide multi-dimensional images of the product being showcased or launched. Similar to the tabletop display, pop-ups are lightweight; hence, they can be placed anywhere. They can also be transported to different locations using a traveling case.

Modular exhibits: A modular exhibit will require a huge amount of space, unlike the requirements of the pop-ups and tabletop displays. Modular exhibits are made from a metal framework and customized according to the company’s requirements.

There are still other trade show displays that use trade show graphics and other materials. For more information, visit the experts at http://www.tradesho.com/graphics-design.

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